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In order to regain your rights and keep your guns from government theft it is necessary to control politicians. Elections are politician control.

THE BASIC POLITICAL PRINCIPLE In order to achieve legislative results it is necessary to achieve political results. Regarding either elections or passing legislation, if you do not have the votes you will lose. Influencing politicians to vote your way is achieved by the application of political power. Political power is the ability to influence the outcome of an election ONLY. No politicians can be "controlled" once in office. They can only be controlled by elections. Again--elections are politician control!


1. If an incumbent votes with you, you support him. His opponent may promise more than the incumbent, but the opponent may be lying. If you do not support a politician who votes your way, he will have no reason to stick with you and neither will the rest of the incumbents.

2. If an incumbent votes against you, you oppose him. If you do not, he will receive no meaningful negative feedback for his bad vote. It does not matter that his opponent may turn out to be worse.

3. In open seats look for the good and the bad in the candidates for that seat. The NRA questionnaire is useful and it puts the candidate on notice regarding our issues. However, politicians lie. The most accurate record of what a politician will do is to check what he has done in the past in another political office he has held.

4. Primary elections require fewer votes to win, and therefore each vote has a greater impact than in the general election. This is an excellent point to weed out the bad candidate.


CANDIDATE You cannot beat something with nothing. If you wish to replace an incumbent he must have a strong opponent who is willing to spend the money to communicate (usually by mail) to all voters.

TIME - Each step in the political process has a deadline. Everything you do in a campaign must be done before the election and on schedule. If there is one ILA failing, it is timely, accurate two-way communications between staff and local KNOWLEDGEABLE activists. The problem is finding good, knowledgeable activists and maintaining timely two-way communication. For a typical state legislative race approximately 4 months

MONEY - You must have the money to spend on your communications to voter. This is usually equal to number of households times postage plus printing.

PEOPLE - You need people to do everything that needs doing in a campaign. These people will also be a visible demonstration that your campaign has the support of the people in the voting district. The NRA Grass Roots program is a way to find the necessary people.


ISSUES - In a campaign, in order to win your must use ANY and ALL issue against your opponent

NEGATIVE CAMPAIGNS - Negative campaigns work. However, the negative charges must be made by a credible OUTSIDE person or group--NOT the candidate you wish to win, NOR his party. This works best if the OUTSIDE person or group is local to the area and well-known. We hope YOU can be this person. All politics is local.

LIES MUST NOT BE ALLOWED TO STAND - Each lie or false charge in a campaign must be answered promptly and answered directly to the voters in the district.

COMMUNICATIONS - Communications such as mailings only work if they arrive in a timely fashion. There are three reasons to make them: (1) To spread the word about events and proposals that the media will not broadcast. (2) To raise money. (3) To increase membership in you’re voting bloc or interest group (such as the NRA). The persons you are mailing to must be the ones who will vote your way with the information you give them. You must get a list of such persons. The list of voters is one place to start. However these are all kinds of people including anti-gun people. You can use list of "customers" of your favorite place to shop for the thinks you like if the owner will trust you.

RULES Some states have run-off elections and some do not. If it is a primary contest, many fewer votes are needed to win.

SOMETHING TO REMEMBER At any time, about 66% of the people are of voting age. Of these, 50% to 60% will vote in a general election. This means that if the vote is split fifty/fifty between two candidates, each candidate receives at most about 19% of the available votes. Therefore, motivating only a few percentage points of the voters on any issue can change the outcome.

FIRST CAMPAIGN EXAMPLE This is a campaign in which I was involved. In this case we had a member of the state house of representatives who was introducing bad gun bills and pushing them every legislative session. Right after the legislative session was over; I got one other person to form a political committee with me. We filed with the state board of elections. Here was our situation:

Time -- We had 4 months to organize.

Money -- We decided to split the cost of 3000 post cards and printing between us. In a larger campaign you must ask your friends and fellow club members for the money to operate the campaign. Do this by mail, and call and visit those who can give a little more.

People -- We used approximately 9 volunteers to clear an old mailing list. We gathered the names and addresses of firearms owners from THOSE WHO HAD THEM. I worked each gun club giving each secretary enough cards to cover all club members in the zip codes of the politician we were trying to defeat. They would not give us the list but were glad to mail the cards.

Negative Campaign--We ran a negative campaign on the gun issue.

Communications -- We wrote up in 250 words the politician's bill and what it would do to gun owners. We used his voting record and the bills he introduced and almost got passed. It was a difficult job coming up with those 250 words. We stressed that violating his proposed law would have subjected gun owners to a $1000 fine a year in prison and loss of the right to ever again own firearms. Post cards have the following advantages: they are first class mail, they do not have to be opened, and since people get so few of them they read them.

Rules -- The campaign was in a Democratic primary in a liberal Jewish district. There were 11 candidates. The top 3 candidates got the Democratic nomination. All three incumbents were running, including the politician we wished to defeat.

Results -- We mailed the postcards a week and a half before the election. There were 11000 votes cast. The politician we were trying to defeat was number FOUR in the voting by 333 votes. He lost. We won.

SECOND CAMPAIGN EXAMPLE This campaign was in the rural South. In this district the incumbent was strongly pro-gun, but he had won by only 77 votes in a special election. In the voting district there existed a small pro-gun, conservative newspaper. The largest newspaper was typical media garbage. In this election we decided to latch onto the small paper's credibility. We got a group of volunteers to contribute money to the paper so it could afford a special edition. In the mean time we had a volunteer use his computer to strip out all black voters since they usually vote Democrat. (If I had found black voters who would have voted for us I would have communicated with them.) Our opponent was a trial lawyer, so we had the computer volunteer strip out all lawyers. Finally, we stripped out all known friends of the opponent. Then we had our computer volunteer print out male heads of households on labels. If the head of household was a woman she got the mailing. The special edition of the paper contained a very good article on our candidate, a damaging article on the opponent, and an article by me on what our candidate had done for gun owners. We also posted signs for our progun candidate at a gun show the weekend before the election. I posted one on every wall and pole facing the people at the gun show. I also posted them in the men’s room on the door of each stall and over every urinal. Our candidate won by 150 votes per precinct, with a final tally of 60% of the vote.

THIRD CAMPAIGN EXAMPLE This campaign, which I was not involved, was used against the infamous anti-gun politician Roberti in California. The progun activists used a novel technique. They mailed to gun club members and progun people, asking them for money and for mailing volunteers. The volunteers were given a prepared information sheet and pre-printed labels addressed to the voters in the politician's district, and were asked to send copies of the information sheet to these voters. The activists found that they could get much greater results with the volunteer mailers than they ever could by asking for money and doing the mailings themselves. As well, the volunteers enjoyed it and this campaign technique, repeated many times, brought down the most powerful man in the California state senate.

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